Cleveland-born house music powerhouse HoneyLuv is entering a new chapter of her career with the launch of her very own record label and creative platform, 4 THA LUV. Marking the imprint’s official debut, HoneyLuv has unveiled “Good Measure,” a soulful, groove-driven new single featuring vocals from Gavin Turek and Cor.Ece.

Released worldwide on September 25, “Good Measure” represents more than just another addition to HoneyLuv’s growing catalog. It is the first release on 4 THA LUV and a statement of what the new platform intends to build: a space centered around music, collaboration, community, creativity, and the continued evolution of club culture. Produced with HoneyLuv’s signature dancefloor instincts, “Good Measure” immediately establishes the sound and spirit behind the new imprint. Spirited vocals meet a driving bassline, while shimmering percussion, lively piano chords, and restrained rave-inspired synths give the production a layered but balanced feel.

Gavin Turek takes the spotlight during the first half of the track, delivering a commanding chorus that blends naturally into the record’s soulful foundation. As the track progresses, Cor.Ece steps forward with his own lead vocals and harmonies, creating a dynamic second half that gives the record an evolving sense of movement.

Rather than overwhelming the listener with production, HoneyLuv allows each element room to breathe. The result is a record built for the club while maintaining the warmth and musicality that have become increasingly prominent throughout her work. With the launch of 4 THA LUV, HoneyLuv is expanding her vision beyond releasing her own music. The imprint has been conceived as both a record label and a broader creative platform, bringing together music, events, content, artist development, and mentorship.

At its core, 4 THA LUV is designed to create tangible opportunities for emerging talent while fostering a more connected and inclusive dance music community. The platform will look to bring artists, local scenes, and communities together through a shared appreciation for freedom, self-expression, innovation, and club culture. That broader vision makes “Good Measure” an especially fitting first release. The record itself is collaborative at its foundation, bringing HoneyLuv together with Gavin Turek and Cor.Ece while introducing listeners to the musical world she hopes to cultivate through her new imprint. The producer revealed that she created “Good Measure” two years ago, making its eventual release through her own label a full-circle moment.

“Good Measure is more than a record to me. I made this song two years ago, so finally releasing it into the world through my own label, 4THALUV, makes this moment even more special. It feels like full circle. A reminder that some things are worth waiting for, and everything happens when it’s supposed to. This one has been mine for a long time, and now it’s finally yours.” - HoneyLuv

Her touring schedule has been just as active, following a performance at the US Open Finals afterparty and leading into upcoming appearances at Pacha Ibiza, Defected Malta, Glitterbox at Amnesia, Amsterdam Dance Event, and Harbourlife in Sydney.

As HoneyLuv continues to expand her international presence, 4 THA LUV arrives as an opportunity to build something with a longer-lasting impact. “Good Measure” is therefore more than a new single. It serves as the opening statement for a platform built around the idea that dance music can be a place where artists, communities, and different creative perspectives come together.

'Good Measure' is out now on 4 THA LUV, across all major streaming platforms.

HoneyLuv - 'Good Measure'

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