There is a specific kind of magic that happens when Brooklyn’s industrial bones meet the bleeding edge of electronic sound. It’s a collision of the raw and the refined, the historic and the futuristic. This Memorial Day Weekend, that synergy is being pushed to its limit with the debut of Why Not Now? A two-night boutique festival experience that promises to be more than just a festival; it’s a living vision of where dance music is headed.

Produced by the heavy-hitters at EMW and ZERO Community (the visionaries behind the legendary City of Gods), "Why Not Now?" is taking over the open-air courtyards of Industry City on May 23 and 24, 2026.