HARD Events is thrilled to announce the launch of HARD Selects, a new sub-brand dedicated to showcasing the diverse and vibrant global underground music scene. This exciting initiative aims to celebrate the Los Angeles scene's DIY ethos, aesthetic, and culture while highlighting the city's undervalued contribution to the fabric of the global underground.

Los Angeles has long been a hidden gem in the world of underground music, often overshadowed by larger cities. HARD Selects seeks to bring this vibrant scene to the forefront, curating authentic dancefloor experiences, pop-ups, and festival stages that reflect the sounds of the global landscape.

HARD has already made significant strides in this direction, with recent curatorial efforts featuring renowned artists such as Interplanetary Criminal, INVT, Overmono, JYOTY, Panteros666, Bianca Oblivion, AK Sports, Boyz Noize, and more. HARD Records has also played a crucial role in supporting emerging talent and promoting diverse sounds.

In the coming weeks, HARD will announce a series of showcase events in partnership with key promoters from the LA underground. These events will celebrate the innovative and eclectic sounds of the global scene. The first in the series of showcase events will be Teenage Dreams, a high-energy party brand curated by Berlin-based stalwarts DJ Heartstring. This event will feature a stellar lineup, including DJ Heartstring, AK SPORTS, Boys Noize, Malugi, Patrick Mason, Skin on Skin, Etari, Oscar Osorio, and OZA. Teenage Dreams will take place on November 9 at The SUPER-MRKT, a newly converted venue in Los Angeles.

Listen to the HARD SELECTS Playlist:

HARD will also showcase the initial launch of the Selects universe in a series of hosted DJ set streams in partnership with Goyo Club. This takeover will feature an eclectic mix of local underground talent. HARD Selects is committed to fostering a vibrant and inclusive community that celebrates the diversity and creativity of underground dance music.

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